Analysis of the Strawberry Value Chain in the Philippines

This study analyzes the strawberry value chain in the Cordillera Administrative Region of the Philippines in light of longstanding supply chain inefficiencies and the disruptions caused by the COVID-19 pandemic. Using a two-phase framework, the research first mapped the value chain—from input provision to marketing—highlighting the roles, relationships, and constraints among key actors. Value-added analysis revealed disparities, with consolidators capturing the most gains and farmers the least. Building on a SWOT assessment, the second phase developed a set of intervention models categorized into five areas: resource, market, product, process and technology, and human capital development. These models were refined through stakeholder consultations and aligned with existing government and institutional programs. Recommended actions include strengthening planting material systems, supporting product diversification, improving access to markets through digital and physical platforms, and expanding training and organizational support. Despite limitations in data collection due to mobility restrictions, the study presents practical strategies for enhancing the efficiency, inclusiveness, and adaptability of the strawberry value chain.