Motivation toward Rice Farming in Margokaton Village, Sleman District, Yogyakarta Province, Indonesia

Sustaining rice farming in rural Indonesia is increasingly difficult as younger generations move away from agriculture. This study examined the motivations of 82 rice farmers in Margokaton Village, Yogyakarta, using Alderfer’s Existence-Relatedness-Growth (ERG) theory and Spearman’s rank correlation analysis. Findings reveal a moderate overall motivation level, with relatedness needs—such as community ties and farmer group support—scoring highest. 

Key motivating factors included education, side jobs, positive perception of farming, and land ownership. In contrast, low paddy productivity, declining household income, and extensive farming experience were negatively associated with motivation. Cultural influences, such as parental encouragement and land inheritance traditions, also shaped farmers’ willingness to continue rice cultivation.

Strengthening social support systems and improving economic incentives may enhance motivation to remain in farming. The study offers insights for policies promoting agricultural sustainability and generational renewal in Indonesia’s rice sector.